Berechnen Sie die Kundenakquisekosten mit unserem kostenlosen Online-Tool. Erhalten Sie sofortige Ergebnisse mit hilfreichen Erklärungen und Tipps für ein besseres Verständnis.
Berechnen Sie die Kundenakquisekosten mit unserem kostenlosen Online-Tool. Erhalten Sie sofortige Ergebnisse mit hilfreichen Erklärungen und Tipps für ein besseres Verständnis.
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Customer Acquisition Cost (CAC) Calculator determines how much you spend to acquire each new customer, including marketing and sales expenses. It's a key metric for business profitability.
Enter your total marketing and sales costs for a period, and the number of new customers acquired. The calculator shows your CAC per customer.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer. It includes all marketing and sales expenses over a specific period divided by the number of new customers acquired during that period.
CAC is calculated using the formula: (Total Marketing Costs + Total Sales Costs) / Number of New Customers Acquired.
You should include all direct and indirect costs related to sales and marketing, such as advertising spend, marketing team salaries, sales commissions, software subscriptions, creative costs, and agency fees.
Knowing your CAC helps determine the profitability of your business, sets a baseline for how much you can afford to spend on marketing, and measures the efficiency of your sales teams.
A 'good' CAC varies by industry and business model. Generally, you want your CAC to be significantly lower than your Customer Lifetime Value (LTV). A common benchmark is a LTV:CAC ratio of 3:1.
This calculator provides a blended CAC, meaning it spreads the total sales and marketing budget over all new customers, regardless of whether they came from paid ads or organic channels. To calculate paid CAC, you would only input costs related to paid campaigns.
Blended CAC includes all sales and marketing expenses divided by all new customers. Paid CAC includes only specific ad spend divided by customers acquired through those specific ads. Blended CAC gives a holistic view, while Paid CAC measures specific channel efficiency.
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