Customer Acquisition Cost Calculator
Calculate customer acquisition cost with our free online tool. Get instant results with helpful explanations and tips for better understanding.
Inputs
Enter the required values for the calculation
Results
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What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) Calculator determines how much you spend to acquire each new customer, including marketing and sales expenses. It's a key metric for business profitability.
How to use
Enter your total marketing and sales costs for a period, and the number of new customers acquired. The calculator shows your CAC per customer.
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