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Customer Acquisition Cost Rekenmachine

Calculate customer acquisition cost with our free online tool. Get instant results with helpful explanations and tips for better understanding.

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What is Customer Acquisition Cost (CAC)?

Customer Acquisition Cost (CAC) Calculator determines how much you spend to acquire each new customer, including marketing and sales expenses. It's a key metric for business profitability.

Hoe te gebruiken

Enter your total marketing and sales costs for a period, and the number of new customers acquired. The calculator shows your CAC per customer.