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Calculate customer acquisition cost with our free online tool. Get instant results with helpful explanations and tips for better understanding.
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What is Customer Acquisition Cost (CAC)?
Customer Acquisition Cost (CAC) Calculator determines how much you spend to acquire each new customer, including marketing and sales expenses. It's a key metric for business profitability.
How to use
Enter your total marketing and sales costs for a period, and the number of new customers acquired. The calculator shows your CAC per customer.
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