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Customer Lifetime Value Calculator

Calculate customer lifetime value with our free online tool. Get instant results with helpful explanations and tips for better understanding.

Inputs

Enter the required values for the calculation

Results

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What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) Calculator estimates the total revenue a business can expect from a single customer over the entire relationship. It helps inform marketing spend and customer retention strategies.

How to use

Enter average purchase value, purchase frequency, customer lifespan, and profit margin. The calculator computes the lifetime value of your customers.